Our Philosophy

Clinicians don't need another stack of generic advice. They need their own work looked at honestly.

We bring the systems that run North America's largest clinics to the owners who need them most — the solo practices and small teams building something of their own. Specific, not generic. Operational, not theoretical.

Madeleine Binks
About the Founders

Madeleine Binks, MBA

Head Consultant

I hold an MBA and have spent the last 8 years working directly with over 250 healthcare providers — helping them build businesses that actually function, not just clinically, but operationally and financially.

I understand the specific pressures clinic owners face because I've partnered with them at every stage: early overwhelm, plateau, and scale. My approach is methodical without being rigid, and strategic without losing sight of the day-to-day reality of running a practice.

I don't deal in generic business advice. Everything I teach is built around what works in healthcare — the retention challenges, the staffing dynamics, the gap between clinical excellence and commercial sustainability.

Over the last 8 years, I've coached and worked alongside aesthetic clinic owners across North America, from owners just opening their doors to established million-dollar practices. The pattern is always the same: sustainable growth comes from proven systems, clear accountability, and knowing exactly what actions move the business forward each week. That's the philosophy this program is built on.

— Maddie
MBAMaster degree in Business
8 yrsCoaching clinic owners
250+Healthcare providers helped
Hannah Fenn

Hannah Fenn

Career Consultant

Hi, I'm Hannah. Through my work with the International Institute of Aesthetic Medicine (IIAM) and Med Spa Partners (VOS Collection) — North America's largest medical aesthetics platform — I've worked with medical professionals and clinic owners at every stage of their journey, from entering the aesthetics industry to building and growing successful practices.

I've learned that no two businesses are the same. That's why my job is to understand where you are today, where you want to go, and whether Ascend MBA is the right next step for your business. If it is, I'll make sure you start this program with clarity, confidence, and a plan to ascend in your business.

I'm your first point of contact, but more importantly, I'm here to make sure every owner who joins is ready to get the most out of these six weeks.

— Hannah
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Testimonials

Practical systems. Real relief. Immediate momentum.

"I've done other business courses and always walked away with a head full of theory and no idea what to actually do on Monday morning. This was completely different. Every concept was broken into steps I could action immediately. Within two weeks I had systems in place I'd been putting off for months. I finally feel like I'm running my clinic — not drowning in it."

BrianneClinic Owner

"What surprised me most about this course wasn't the strategies — it was how quickly the overwhelm lifted once I had a place and a process. My brain isn't constantly confused anymore. I actually finish the day knowing I've moved things in the right direction."

TaniaClinic Owner

"The email marketing timeline changed everything for me. I'd been sending the odd email here and there and wondering why no one responded. Once I implemented the sequence — exactly as laid out — I started getting replies within days. I've had four consult bookings in the last three weeks from the follow-up emails alone."

LorettaClinic Owner
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